Tapping into a Wellbeing Economy: new report explores Lessons from Scotland’s craftbreweries
Today, we’re publishing our latest report, Tapping into a Wellbeing Economy: Lessons from Scotland’s craftbreweries about the importance of local production.
The research report uses Scotland’s craftbreweries as a case study for exploring the importance of local production in building a Wellbeing Economy.
Locally produced goods and services create bonds between local businesses, communities, and the land. Local production rescales the economy to a human level, and it enables locally rooted economies to thrive. It encourages us to rediscover the purpose and value of the community while bringing economic and environmental benefits, especially in terms of employment and reduced emissions due to shorter transportation distances.
Scotland’s craftbrewing sector is often celebrated as an example of effective local production due to the constant emergence of new craft breweries and their innovative approach to business.
The report found that craft brewers commonly showcase key elements of a Wellbeing Economy in their design and operations, which could provide lessons to other industries such as niche agriculture.
Promising practices identified include:
- Promoting a collaborative business model
- Redefining success beyond growth
- Fostering a business’s local identity.