On June 30 2020, WEall hosted its first meme generating workshop. In small groups, the participants used an online meme generating platform, iloveimg to create humorous images about our current economic system.
These memes are intended to capture a key piece of narrative development that is vital to disseminating messages around a new economy. WEAll’s theory of change is shown in the image below. It couples narrative and knowledge to create a powerbase that then grows the new economic system.