Building Business Back Better – the new business pledge
The impacts of COVID19 on the economy show that the way we do business today is economically unsustainable. Business owners and decision makers are in crucial need of alternatives to business-as-usual in order to create resilience for crises to come and to become part of the solution rather than the problem.
WEAll, Sistema B, World Fair Trade Organisation and SenseTribe therefore invite business owners, decision makers and other stakeholders to commit to seeking out ways to contribute to an economy that is not only economically viable but also socially and environmentally resilient:
- Business resilience: We commit to give as much importance to resilience as to efficiency in our business model and value proposition. We commit to building resilient business structures, allowing us to respond to a changing environment and to build capacity to deal with crises effectively.
- Human wellbeing: We commit to building balanced stakeholder relationships, so there is trust and commitment to one another. An important basis for building capacity for effective collaboration in moments of crisis.
- Environmental wellbeing: We commit to re-evaluating how our business can make a positive contribution to our current environmental crisis, making our business part of the environmental solution, not the problem.
Business owners and decision makers can also find out more and get involved in the Build Business Back Better community through events on 26 May and 25 June. The sessions will delve into the rich resources available in the Business of Wellbeing Guide and will highlight which options can help you navigate the alternatives and will give you inspiration on how to build businesses back better.
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